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La importancia del contacto humano en la interpretación para la investigación de mercados: ¿Online o presencial?

La importancia del contacto humano en la interpretación para la investigación de mercados: ¿Online o presencial?

por Sabina | Nov 12, 2025 | Español

En una entrevista al neurólogo y escritor Sébastien Bohler, este explicaba que la falta de contacto real activa la misma zona del cerebro que el hambre. Es decir, anhelamos la interacción física tanto como la comida. Y esto se debe aplicar a todos los contextos,...

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