IMHO
Exploring the Realities of Translation & Interpretation –Debunking Common Misconceptions
Ever wonder what goes on behind the scenes when translating and interpreting between languages? Let's dispel some common myths and shed light on the work of translators and interpreters, and how they contribute to the success of your international projects! Myth #1:...
The Interpreter’s Balancing Act: Accuracy vs. Fluency vs. Expressiveness in Market Research
As a market researcher, you understand the importance of clear communication in gathering reliable data. But when it comes to interpretation and translation in market research, you might imagine it's a straightforward process – simply conveying information from one...
“Comer por nervios.”
During a series of in-depth interviews for a new weight-loss product market research study in Spain, this phrase kept coming up. At first, it didn’t quite fit into the categories the research team expected—was it stress eating? Habit? Anxiety? So I...
Can You Guess Who’s the Translator/Interpreter Here? (Spoiler: They All Are!)
Yes, that’s right – even if they don't speak a foreign language. This photo of school children might not look like it depicts interpreters and translators, but communication is all about interpretation and translation, in a way. Every day, we translate and interpret...
